Spotify to move Greenroom to its main app, rename it to Spotify Live

The club craze seems to be slowly fading away: Spotify is the latest company to make changes to the live chat app Greenroom. Something the same did https://apps.apple.com/us/app/pdf-scanner-app-scan-docs-id/id1495971405 . According to internal sources cited by Bloomberg, Spotify plans to integrate Greenroom into the main app and rename it Spotify Live.

This change appears to have occurred during the second quarter of this year when all features migrated to Spotify. Content creators will be able to host and start conversations on Spotify Live, and subscribers will be able to listen to them in the main app. Contains more evidence about the change: it was discovered in a beta application by developer Steve Moser, who is said to have shared the matter with Bloomberg. Spotify responded to Clubhouse’s explosive growth last year by acquiring Betty Labs, maker of social audio app Locker Room, before rebranding the product as Greenroom. The short-term success of the
The clubhouse has led to several companies trying to replicate the feature: Twitter with spaces, Facebook with live audio rooms. According to SensorTower, the Clubhouse will have less than one million monthly active users in October 2021, compared to a peak of 9.6 million in February of the same year.

We’ve seen
Integrating Greenroom into Spotify could be a smart move since the standalone app flopped, attracting 10,000 installs on iOS alone in July 2021. On the other hand, Spotify ends 2021 with 406 million active users and 180 million subscribers, allowing them to listen to club-style streams that can breathe new life into the feature.

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